Anothershop.net is a modern online store of branded clothing, shoes, and accessories. During the project ArticMedia team was involved in the full-cycle development: from prototyping to the launch of the store online.
The visual component is the key element in the design of this e-store. The style of minimalism prevents the user from getting tired or distracted by unnecessary elements. The website has many bright banners, images, high-quality photos of the goods, and elements of micro interactions.
A convenient and user-friendly product filter selects only the relevant items from the catalog. They can be filtered by brands, sizes, colors. Also, the affordable price range can be set.
To simplify catalog navigation we linked all colors for each product. Thus, when a user selects other colors, he switches to another product card, where different sizes and description are available.
While a user types an item in a search bar, the website generates a drop-down list of goods with a similar title. This feature saves time searching for the right product.
A user can add an item to a cart right from the catalog by hovering a mouse over the product card, where he can select a size and click shopping cart icon.
The design of the shopping cart is also made in a minimalism style. It shows the color, size, and a discount (if any) for each selected product. It is possible to change a quantity of items. On the right it displays the total order amount, promotional code field and a discount (if applicable).
In “My account” a user can check orders history, current status and a composition, and edit a personal information.
In “My account” a user can add favorite addresses which will be most frequently used. Due to the fact that the terms of delivery within the Moscow city differ from those in other regions, the system validates a city name, when it is typed, so that delivery addresses within Moscow can only be chosen in the "Delivery in Moscow" section, the rest - in the "Regional Delivery" section.