Beauty Studio Designer
About the project
Beauty Studio Designer provides services for permanent makeup and eyelash extensions and has online store with professional cosmetics, which is located in the USA.
More than 3 years, the studio has been preparing beauty masters, creating and conducting trainings, courses on permanent makeup, eyelash extensions, creative photography.
The owner of the studio is an active and purposeful girl who independently builds her business in the beauty industry.
We developed
Main objectives
- Update the design according to the studio's new brandbook and further strengthen the brand's position through design solutions.
- Demonstrate 3 main business lines:
- — Educational products
- — Online store of products for PMU and eyelash extensions
- — Permanent makeup services
- To reveal the level of professionalism of the studio and its specialists, to demonstrate the close connection of the company with the personal brand of the owner.
Technical tasks
- Full adaptation of the site layout for smartphones and tablets, most users bought services and goods from mobile devices.
- A simplified system for creating information pages when developing new courses, a shortened path when buying a course (without the shopping cart stage).
- Mandatory consent of customers to the terms of purchase of courses.
- Setting up partial payment of courses (deposit payment).
Prototyping
We have worked out in detail the prototypes of the site pages that differ in content and purpose, left the same elements, but made the interface more convenient and functional.
Main page
The page includes informative thematic sections, they represent 3 areas of our client's business, we have placed special emphasis on the educational track. We focused on the Call to Action buttons, they are present in several places on the page, on the mobile version, when scrolling through the buttons, they are always fixed at the bottom of the screen.
Course page
We have made the course page in the landing page format, the structure is very flexible, it is easy to make changes and customize it to the client's requests (for example, an individual or group format of a new course). All page elements are edited through the admin panel.
